KEVIN KERWIN - President & CEO
In 2020 I started a company called Detect-It LLC where I function as the President and CEO. Detect-It is a hardware/software company that specializes in Ai and Neural Network technology. I am drawing upon my many years of experience and the people I’ve met in Industry 3.0 to spearhead Detect-It’s market drive into Industry 4.0 and beyond.
Prior to forming Detect-It, I’ve spent the last 35+ years at ARKK Engineering Inc, implementing 1000’s of automated/robotic systems and creating products geared toward Automation Technology and Industry 3.0. During my tenure at ARKK in 2004 I established another company, International Wheel and Tire Inc. (IWT). IWT’s charter was to grow and dominate the global market of “High Volume Automated Wheel-Tire Assembly and Balancing,” which is required at all Automotive Assembly Plants worldwide. While building IWT I designed many new and innovative processes that would eventually lead to IWT becoming the dominate player in North American and establishing a competitive presence with local offices in the EU and South Asia.
Today IWT is owned by a multinational conglomerate who purchased it from ARKK in 2017. Outside of my penchant as a serial entrepreneur and inventor, I enjoy investigating and learning about new subjects that interest me, martial arts, time at my cottage on the lake with family, gardening and caring for my many plants animals as well as traveling the world to experience new places and see the ways that other people live.
A few sayings that I live by:
There is opportunity in turbulent times, just do not be afraid to seek it out.
When everyone else is scared and running left, run right, have confidence in yourself, remain keen, be prepared to battle, but be not afraid of what lay ahead. Fore once you overcome what others run from, a peaceful world lies beyond.
RICK DiLORETO - COO/CMO
Rick DiLoreto has spent the last three decades shaping, building, and scaling startups across a wide range of industries—from AI and manufacturing tech to music distribution and microbrewing. With an unmatched ability to craft compelling brand narratives and execute impactful marketing strategies, DiLoreto has repeatedly proven that he not only understands how to launch a business—but how to grow it into a recognized and award-winning force in its industry.
As a key figure in the company’s formation, DiLoreto was instrumental in shaping its brand identity, giving a face to Detect-It's software products, building its digital presence through the detect-it.ai website, and spearheading marketing efforts that have significantly boosted visibility and credibility.
From tech startups to consumer goods, Rick has repeatedly demonstrated that with the right mix of vision, marketing ingenuity, and operational leadership, bold ideas can turn into sustainable, high-growth businesses. His career is a blueprint for entrepreneurial success driven by strategic storytelling, relentless execution, and a deep understanding of how to connect with audiences across industries.
ZACH DAVIS - Principal Software Architect
Zach Davis is the Principal Software Architect at Detect-It LLC. Zach created Detect-It™ with Kevin Kerwin and designed the architecture and the workflow of the application. He also oversees product development and coding staff supervision. Zach has over 20 years experience programming using Java, Python, C++ and Unix/Linux. His professional experience spans automotive, financial/Wall Street and marketing and publishing. Zach became a programmer around age 7 when he began writing small games in his spare time while in school. He develops various games, networking tools, and automotive tuning software on the side. He studies music and is a classically trained percussionist with a keen ear that finds value in all styles of music.
JACOB O’BOYLE - Developer/Engineering Designer
Jacob O’Boyle is a Developer and Engineering Designer at Detect-It LLC. Jacob handles the Detect-It™ Interface programming, debugging, and is a Detect-It™ Deployment specialist. Jacob’s many years of experience include Unix and C++ development and architectural as well as mechanical and civil engineering. Jacob also handles all Detect-It™ GPU, Relay and Edge Processor enclosure designs and the Detect-It™ 3D print production environment. Jacob enjoys puzzles and problem solving.
KITT KOOLWICK - Sales/Application Engineer
Kitt Koolwick is an Application Engineer and the newest member of the Detect-It team, working between developers and customers to deploy Detect-It AI systems. Kitt is from the metro Detroit area and his professional experience is in Automotive Manufacturing/Engineering and Finance. In his spare time, Kitt is an avid golfer and youth hockey coach.
CHRISTIAN SIEFEN - Application/Software Engineer
Christian is an Application Engineer/Software Engineer at Detect-It LLC, where he provides tailored assistance and training on using our software to meet diverse application needs. His role extends to collaborating with the software team to enhance product performance through debugging, developing accessory software, and conducting robust in-house demo testing. Prior to joining Detect-It, Christian enriched his expertise at multiple robotics companies specializing in Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs). Christian holds certifications from Fanuc, CompTIA, and Microsoft. In his personal time, Christian enjoys programming, web development, virtual reality, and various DIY projects. He is inspired by Douglas Adams’ philosophy, particularly evident in his favorite quote: “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”